Marketing

I just made a small beginner video on how to install the GA4 code into a WordPress website. You still need to adjust some things later! But I will make a video later about that. Good luck.

I’ve included below all the Google Ads news from week 15: Image Ads in Pmax: https://lnkd.in/eUcXR9WeShorter video enhancement: https://lnkd.in/e58TT8YQSticky Label test:https://lnkd.in/ehRUYSjFUpdate on server-side error enhanced conversions: https://lnkd.in/e9G8CHWhExtra visibility Google Manufacturer Center: https://lnkd.in/erjRhQNRConversion Funnel: https://lnkd.in/e4tMxxVFGoogle announced a Fractional Uplift tool: https://lnkd.in/e5j_A3yhNew Merchant Center attributes and changes: https://lnkd.in/eP5wgebwCSS Summit 2024:https://lnkd.in/evw5QSZ7Bigger picture Ad: https://lnkd.in/eMZPnCVYPeople also Consider: https://lnkd.in/eiNk-3U6Small ad

Thomas Eccel just found out that LinkedIn has moved the About section up! This change was announced a few weeks/months ago but LinkedIn has now rolled it out.

60.000 followers13.5 million impressions4000 + posts33000 newsletter subscribers100 + leads I could have reached all those numbers way quicker. If I had a good LinkedIn guide before. That is why I have created a LinkedIn Growth book for my followers. So that you don’t make my mistakes and to make sure that you grow quicker.

6 months ago I had 30.000 followers on LinkedIn to get to that point it took me around 1.5 years. Now half a year further I can proudly announce that I reached 60K followers. I doubled my followers in just half a year. The rate of growth just keeps rising and it’s like a snowball

You can claim more room in the feed. If you make use of a larger picture. This is something that you could test with. Below you see an example of a different image size.

Arpan Banerjee just sent me this message that the new version of GPT-4 Turbo is live!

Dario Zannoni found out that Google has updated Performance Max campaigns with the Retention Goal to boost customer loyalty and maximize lifetime value. The goal is currently in beta. Activation requires meeting specific criteria, including targeting purchase conversion goals, using a Google Merchant Center feed, and optimizing toward New Customer Acquisition Goals in “New Customer

TikTok introduced three innovations in brand suitability, enhancing advertiser choice and control over where their ads appear on the platform’s For You feed. These innovations include Category Exclusion and Vertical Sensitivity controls, along with a unified Brand Safety Hub in TikTok Ads Manager. These tools aim to provide advertisers with more customizable options to align

I received this message from Tiago Goncalves that Google is introducing a new app called Vids, designed to simplify collaborative video creation for both companies and consumers. Vids focuses on practical use cases in the workplace, such as pitching ideas, team updates, and explaining complex concepts. It streamlines the video-making process, allowing users to assemble