On September 30, 2024, the Google Ads Gambling and Games policy will be updated in response to new regulatory requirements in Brazil.
Changes for Sports Betting and Online Gambling Operators:
To run ads for online sports betting or online gambling services after September 30, 2024, advertisers must prove they have requested authorization to operate from the Brazilian Ministry of Finance (MF). Advertisers will need to apply and obtain certification through the online gambling application form to continue advertising sports betting and casino services.
Changes for Horse Racing and Lottery Operators:
The requirements for horse racing and lottery operators will remain unchanged. However, these advertisers must re-apply for certification to continue advertising in Brazil after September 30, 2024, using the online gambling application form.
Changes for Aggregators:
Gambling aggregators of any kind will no longer be permitted to advertise in Brazil after September 30, 2024.
