Below you find the Pmax changes from Q4
Keep in mind that we have different phases: the announcement of a tool, seeing it in beta, and the official rollout.
December:
– Exclude Search partner network (ask account manager)
– PMax device metrics insights
– Pmax extra search terms insights
November:
– Performance Max welcomes generative AI
– More Insights in the insights tab(more reports/charts)
– automatically created assets on by default
– Conversion data insights for audiences
– Shorts are now used for store visits
– Redesign add products section
– Cost & product fluctuations insights
– Brand & custom labels section
– Hotel Ads Targeting Performance Max for travel goals
– Search themes Pmax API v15
September:
– Asset Group Reporting
– URL Rules
– Performance Planner active for Pmax
– Suggested headlines
– Search themes explanation
