Biggest Google Ads updates of September
– New feature in Optimized targeting: age & gender
– New advanced plans section Demand Gen
– App campaign promotions in Beta
– Automatic Opted-out Parked Domains
– Google has launched new masthead format requirements
– Pmax is coming to Ad Grants
– Merchant Pictures in the library
– New try-on product launched for dresses
– Enhanced CPC is going away
– New YouTube goal: visit website
– New LSA bidding option: Target Cost Per Lead
– Goodbye Video Action Campaigns
– New Brand Guidelines Pmax
– Product Studio roll-out to more countries
– Advanced promotions now includes terms and conditions
– New improved video setting Pmax
– Google will automatically adjust your budget for the ROAS recommendation
– New confidential matching
– New First position Ads for all YouTube content
– New Demand Gen Setting: total budget
– October 15, 2024, Google will automatically enable Travel Feeds in Search Ads
– Sitelink in Display Ad
– Performance Max adds new creative reporting tools, target pacing insights, and impression share reporting.
– Google Ads’ conversational AI expands to support German, French, and Spanish for search campaigns.
– AI-powered asset generation is now available across more campaign types in six new languages.
– Advertisers can upload reference images and brand guidelines for more control over AI-generated assets.
– Performance Max adds campaign-level negative keywords, and Demand Gen introduces omnichannel bidding and Display & Video 360 integration.
– Custom Search Terms in YouTube
– Pause Ads further rollout
– Vehicle ads live in the UK
– Google’s new beta, “bidding exploration,” will automatically switch to broad match and reduce ROAS by 10% to increase traffic diversity.
– Roll out Demand Gen tool, control ad formats
– New attribute Merchant Center: [video_link]
– YouTube Sitelinks test
For more information check this newsletter edition: https://lnkd.in/esMQWZ_7
