What are the Biggest Google Ads changes from the beginning of 2023 until now? You read them below:
– Sunset Google Optimize & Google Analytics
– Pmax experiments rollout
– Shopping Ads for hotels and Pmax for hotels
– High-Value Optimization for NCA in PMax
– You can not use Content targeting anymore in video campaigns
– Campaign-level brand exclusions & asset reporting Pmax
– Rollout of automatically created assets
– Search interest targeting and presence or interest exclusion went away
– New Google Ads design en menu
– Expanded local service ads to new countries and business
– Roll out site names, sponsored label, and favicon
– YouTube overlay Ads are gone
– Change in GA4 from non-direct click import to full cross-channel conversions
– New in YouTube ads mixed formats
– Launche the Ads Transparency Center and Transparency Center
– Ads with pictures in Gmail
– First click, linear, time decay, and position-based attribution models are gone
– Regular expressions live in GA4
– Vehicle Ads out of beta and now available for Pmax
– Expanding Shorts into Video reach campaigns and they are adding In-feed video ads to Video reach campaigns
– Similar audiences are gone
– Funnel reports in GA4
– Business name and Logo is live
– Generative Search experience went live and shows Ads
– New dimensions for audience builder
– New parameter Gbraid for measuring IOS and new gad parameter
– Replaced the Trusted Store Badge with Top Quality Store Badge
– Custom video campaigns are gone
– new campaign type demand gen is live
– lookalike audiences
– new campaign-type video views
– Merchant Center Next will replace Merchant Center
– Pmax brand exclusions
– Broad match setting on or off
– 15 headlines in Pmax
– Audience builder live in Ads
– Multiple pictures in one Ad
– Recommendation upgrade DSA to a Pmax campaign
– Try on clothing Google & beauty AR Ads
– Store sales reporting and bidding Performance Max Campaigns
– Conversion credit for web conversions
– Google now only let users use certified click trackers for tracking templates
– Google Business Profile pictures may be used for your local Ads
– Goodby Buy on Google
– New checkout pilot
– All smart shopping Ads are gone
– Search Themes live and extended for Pmax
– Personal data can now flow safely from the EU to the US
– Automated created customer match lists
– Google Ads enhanced conversion setup for offline conversion imports
– Enhanced Conversions on Account Level
– GA4 Metrics live in Google Ads
– Optimized targeting replaced similar audiences
– Exclude URLs Pmax
– Feed only gets more inventory
– Page feeds in Pmax
– Removing implicit Target ROAS
– Enhanced CPC is gone
– Book a call with Google for 50 pound
– New tag for Google Tag Manager
– Performance planner can now be used for Pmax And Discovery
– Google quietly raised ad prices
– GA4 Checkout report
– New Google Ads Data Manager
– YouTube Spotlight Moments
– New the Ads Privacy Planner
