Google Analytics is updating its Advertising section to streamline reporting for advertisers and publishers.
This includes consolidating reports, requiring account linking for access, and moving the Publisher ads report to the Advertising section.
The aim is to provide more tailored insights for users across behavioral and advertising/publisher metrics.
The following changes will start rolling out today:
– Google Ads, Google Marketing Platform and publisher reports and features will be located in the Advertising section.
– Access to the Advertising section will require a link to at least one Google Ads, AdSense, AdMob, Google Ad Manager or Google Marketing Platform account.
– The Publisher ads report will move to the Advertising section
The updates:
– Reports section: Offers insights on user engagement to enhance product and user experience.
– Advertising section: Becomes the central hub for monitoring and analyzing campaigns for both advertisers and publishers.
– Explore section, Custom Reports, and Data API: Provide additional behavioral insights and anonymized, aggregated insights from ad campaigns.
