Author name: Adriaan

Microsoft announced that starting today they will begin a pilot to allow advertising for third-party government companies. This pilot is limited to the Microsoft Advertising Search Network & Microsoft Audience Network in the US. For this pilot Microsoft will consider the following government products/services : – recreational passes/licenses– vehicle registration and title services– vital records Advertisers […]

Today Google announced Ads Transparency Center. In the Ads Transparency Center you can find all ads served from verified advertisers. Other things you can see:– which ads were shown in a certain region– the last date an ad ran, and the format of the ad.

So a week ago I showed a screenshot that the search terms appeared under the insights & reports tab! Now I see this change happening in my Google Ads accounts. Besides this, you can also make a report in a campaign. I don’t know if I like this…

Google has sent me an update of the similar audience update. Starting 1 May similar audience segments will no longer be generated. If you already are using similar audience. On August 1, 2023, similar audience segments will be removed from all ad groups and campaigns.

Kevin Kaneria shared this new beta that shows the search term insights for each responsive ad!

Denie Geertzen shared this interesting Gmail Ad format with me that I have never seen before. Looks like this is a new Ad form for Gmail?

On the Microsoft Audience Network manual CPC campaigns will be transitioning to Enhanced CPC beginning April 24th! By April 28th, the transition will be complete! This change will only affect image & feed campaigns.