Asset optimization is an important aspect of campaign management, especially in AI campaigns like Performance Max.
Sergey Gordeev from Google shared this interesting picture with the labels that assets can get and what those labels mean.
He suggested that you optimize your creatives after 2-4 weeks. You can do this by removing low-performing assets and by introducing new assets.
![](https://adriaan-dekker.nl/wp-content/uploads/2023/06/1687759602470-1024x604.jpeg)