Google is heavily investing in AI-driven advertising innovations. In its Q2 earnings call, Google highlighted how AI is enhancing its ad products.
Key Takeaways:
– Over 30 new AI-driven ad features were introduced in Q2, improving workflows and creative asset production.
– Retail AI tools in Merchant Center, such as virtual try-on, have increased high-quality views by 60%.
– Connected TV views on YouTube have risen by 130% in three years, making it the second most-watched platform after Disney.
– Positive trends are seen with AI Overviews in Search, and there are plans to test ads within these Overviews.
Statistics:
– AI-driven profit optimization and Smart Bidding yield a 15% profit increase on average.
– Demand Gen paired with Search or PMax results in 14% more conversions.
– Verizon’s YouTube creator ads had a 15% lower CPA and a 38% higher conversion rate.
