Enhanced conversions are live for GA4 (open-beta)
Google Analytics has released the user-provided date now!
With this update, you’re no longer required to send a user ID before you collect user-provided data from your website or app.
User-provided data collection enables enhanced conversion support for Google Analytics 4 conversions.
Enhanced conversions allow Google Analytics to produce a more complete picture of cross-device and conversion measurement and attribution using first-party data.
User-provided-data collection also provides demographic and interest reporting based on first-party data and consented Google signed-in user data, helping to future-proof measurement without depending on third-party cookies.
To send consented, first-party data from your website using user-provided data collection, you must link your Google Analytics property to your Google Ads account.
For more information read: https://lnkd.in/escNePmR
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For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai
