Sale Audit template
Finally I reached 50K followers on LinkedIn!
To celebrate this achievement I will lower my price for the Ads setting template to 50 euro until Wednesday!
Enroll in the May Masterclass from PPC Mastery
The doors are open. You can now enrol in the May Masterclass from PPC Mastery.
During this 4-week program led by Bob Meijer & Miles McNair you will dive deep into advanced tactics and cutting-edge strategies.
Enrol now for the May 9th to June 4th cohort. 100% refund guarantee if you don’t love the Masterclass.
For more information visit PPC Mastery.
Google Ads
Change history test rolling out further
3 months ago I posted about the change history test from Nayan Prakash, Navah Hopkins and Meriem Nacer. Now more people are seeing this test because Anthony Higman found this test now also live in his account!
Loyalty program set-up
VIVEK GUPTA found out that Google has introduced a new tab in the menu called Loyalty Program.
This feature has not been rolled out for all the accounts and should only be available for merchants in the US.
Optimus
Christoph Scherf shared that Google has launched an opensource solution to help personalize marketing with Reinforcement Learning called Optimus.
With this feature you can offer customized product recommendations or promotions in a data-driven way.For more information visit Github.
Granted Ad User data Offline conversi
Anthony Tierney shared that from March 6 you need to fill-in granted for Ad User Data and Ad personalization for Offline conversions!
Add generated images to you to
Natasha Kaurra found this tip from Google where they are advising to add Google generated images to your ads.
Search Partner network audit
Yoann FERRAND found out that starting March 4, brands will be able to audit their ad placements on Google Search Partner (GSP) network. For more information read .
Outgoing campaings
Karthik R found out that for outgoing campaigns you can now also exclude keywords!
Review Linked Services
Google just send me a review of the choice about Linked Services.
I also got a reminder yesterday about enhanced conversions and the Google Tag.
The new EU laws are really going to make some changes in the online landscape.
TikTok Shop
Ben Kruger found out in January that TikTok shop is now also advertising on Google!
Gabriela Barkho wrote a article about this development.If they are going to spend a lot of ad spend this could really impact the auctions.
For more information read this article.
Customer types are live
Hana Kobzová found out that Customer types are now live! This function was first spotted by Dario Zannoni.
New Lead Form Audiences
Dario Zannoni found out that Google is releasing Lead Form assets in Google Ads soon.
With this audience you’ll have the ability to create audience lists directly from leads collected via Lead Forms.
Meet
Tiago Goncalves shared these great picture with me from meet the expert webinar.
Some take aways:
– use enhanced conversion
– Google needs a combinations of signals to replace cookies
– chrome’s attribution reporting api will be implemented across google ads campaigns to mitigate the impact of the deprecation.
Arpan Banerjee also shared the link with me. For the full webinar make sure to check this video.
Study on SGE
SE Ranking did a study focused on SGE a part of the study was on the coexistence of Google ads (including shopping ads) with Special Google Entity (SGE) snippets in Search Engine Results Pages (SERPs).
They found that ads appeared alongside SGE snippets in various positions: at the top (23.19%), bottom (35.21%), or as shopping ads (14.41%).
Regarding the combination of ad types with SGE snippets, both shopping ads and top ads were found together in 1,018 cases, while shopping ads alone appeared in 2,660 cases, and top ads alone in 3,262 cases.
Shopping ads were predominantly positioned above SGE snippets (80.72%), followed by below (13.65%) and in the sidebar (5.63%).
Certain niches, like Fashion and Beauty, and Ecommerce and Retail, showed a higher inclination towards shopping ads, while others like Cars and Healthcare were more likely to have top ads accompanying SGE snippets.
Key conclusions include the prevalence of ads at the bottom of search results, the common occurrence of top ads with SGE snippets, the tendency for shopping ads to appear above SGE snippets, and the niche-specific distribution of ad types.
These insights can inform adjustments to PPC campaigns for better ad performance.
GA4 Update
Key events
The documentation about key events is live again! I Think that Brais Calvo Vázquez spotted it first and I saw it at Steve Lamar account. Looks like Google is going forward with renaming conversions to key events!
Spam traffic Poland
GA4 users are complaining about referral spam traffic from Poland. This problem started on February 17th.
Ads report live
Thomas Eccel found out that the Google Ads report is live.
GA4 has released primary channel group
This is a new channel group that will be the default reporting channel for all channel reports.
Channels are rule-based definitions of your website’s traffic sources that let you monitor the performance of all of the channels sending traffic to your website.
The Primary Channel Group allows you to control your default reporting channel, creating a record of custom channel changes over time for historical reporting purposes, while still maintaining all custom channel groups which reflect the most current definition across all historical data.
No longer access to advertising report
Word on the street is that you will no longer be able to use the Advertising Reports unless you link Google Ads.
Thanks for posting about this Brais Calvo Vázquez , João Gil Correia and Josh Silverbauer.
Word on the street is that you will no longer be able to use the Advertising Reports unless you link Google Ads.
Thanks for posting about this Brais Calvo Vázquez , João Gil Correia and Josh Silverbauer.
Google has rolled out its Ads Editor version 2.6, with eight new features and updates:
– Editor now supports the migration of Display campaigns to Performance Max campaigns
– Editor now lets you create and manage experiments in Performance Max
– The “Add Responsive Display ad” recommendation in the Editor now provides recommended fields
– Editor now supports Reserve cost-per-thousand-impressions (CPM), a bidding strategy similar to Target CPM
– Editor now allows multi-asset ads for video campaigns
– Editor now lets you filter different “Paused by system” reasons
– You can now use inline audiences in Editor directly on ad groups and asset groups
– You can now easily manage and customize third-party measurement settings for your campaigns
Which Google Service can receive consent data
Natasha Kaurra send me this new option from Google. In this option you can chose which Google service get’s consented data.
Policy update
Teeth whitening products upd
Arpan Banerjee send me this update for Teeth whitening product. In the UK you can now advertise with products that contain equal to or less than 6% hydrogen peroxide. Before this was 0.01%.
Updating its Personalized ads policy
This week , Google is updating its Personalized ads policy to include new restrictions on personalized advertising related to consumer financial products and services.
This expansion affects the “Credit in personalized ads” policy, which will now cover “Consumer finance in personalized ads.”
The updated policy prohibits targeting sensitive interest categories such as consumer finance to audiences based on gender, age, parental status, marital status, or ZIP code in the United States and Canada.
This includes offers for credit, banking products, financial planning, and management services.
Enforcement of the policy begins on February 28, 2024, with a grace period of approximately six weeks before full enforcement. Violations will be met with warnings prior to any account suspension.
Update Display & Video 360
Google has announced that in February 2024 they will update the Display & Video 360 API.
This update includes the following features:
Added functionality:
– the firstAndThirdPartyAudiences.editCustomerMatchMembers method to allow for the explicit removal of audience members.
– Support for new exchanges.
Automatically pauses ad groups
Starting March 11, 2024 Google will roll out a permanent change that automatically pauses ad groups that were created at least 13 months ago and have not had impressions in the past 13 months.