Google Analytics changes Q4
December:
– new Campaign Manager 360, Display & Video 360, and Search Ads 360 reports
– new traffic source dimensions
– Improvements to Google Analytics 4 integration with AdSense
– Updates to preset date ranges in Explore
– Warning about large properties that exceed event collection limits
– Google Analytics 4 audience builder in Google Ads
– Predefined and custom item-scoped dimensions in the GA4 audience builder, segment builder, custom report builder, and the Data API
– Google Analytics 4 audience export with Google Ad Manager PPID
November:
– Improvements to data sampling and the (other) row
– Turn on or off existing comparisons
– Admin redesign
– Scheduled emails
– Increased Parameter Value Character Limit for GA4 360 Customers
– Integrate Salesforce Marketing Cloud with Google Analytics 4
– Improved subproperty filtering of automatically collected events
Oktober:
– Item-scoped custom parameters in BigQuery Export and Measurement Protocol
– New Google Analytics mobile app recommendation
– Update: First click, Linear, Time decay, and Position-based attribution models are going away for all properties
– Introducing calculated metrics in Google Analytics 4
– Introducing data redaction
– Exclude Google signals data from reports and explorations
For more information read: https://lnkd.in/ejhiMDxe
