YouTube is enhancing its streaming experience with fewer ad breaks and new features.
Responding to viewer preferences, YouTube is testing fewer, longer ad breaks for seamless viewing on connected TVs, resulting in longer viewing sessions.
The platform will also display the time remaining in an ad break, offering viewers the option to skip to the content.
Additionally, YouTube Shorts ads, which have seen a global viewership increase of over 100%, are now available on connected TVs.
Advertisers can access Shorts ads through various campaigns, providing a more modern and streamlined CTV ad experience for both viewers and advertisers.
