4 GA4 updates in 4 days… That’s a lot of 4’s 😂
In the latest update, Google Analytics 4 introduces new reports for Campaign Manager 360, Display & Video 360, and Search Ads 360.
These reports allow for in-depth analysis of data from integrated ad platforms.
Accessing the reports is made easy through integration-specific summary cards in the Acquisition overview report.
Even if you unlink a buying platform, the report remains accessible for historical data analysis.
To enhance acquisition reports, new traffic source dimensions have been added, available when linking with Campaign Manager 360, Display & Video 360, and/or Search Ads 360.
These dimensions, such as Source and Session source, operate at event, session, and user scopes.
Cross-channel dimensions facilitate understanding cross-channel acquisition data, while integration-specific dimensions like SA360 source provide insights into data specific to a buying platform.
Additionally, improvements have been made to the integration of Google Analytics 4 with AdSense.
Now, links between GA4 properties and AdSense accounts can be established directly from Analytics.
This includes GA4 subproperties or roll-up properties, allowing independent links between these properties and AdSense accounts, providing greater flexibility and control.
