Shorts Placement live
Kristian Maltzahn found out that the Shorts Placement is live in some accounts. Note these are his accounts it could be that you don’t have access yet. You can find this ad format at Video -> Efficient reach.
Campaign Settings Button
The campaign settings button was launched a few weeks/months ago. This button was launched after complaints about finding the campaign settings.
Thomas Eccel found out that Google is now expanding this button to more accounts.
Value-based bidding PDF
Google has launched a new value-based bidding PDF. In this PDF Google explains to advertisers more about testing value based bidding using Google Ads campaign experiments.
URL paths lowercase
Leon Reschke found out that from this year URL paths only include lower cases when shown.
Demand Gen Experiments Roll Out
VIVEK GUPTA found out that Google is rolling out Demand Gen experiments to more accounts.
Note that this feature was already live for accounts a few weeks ago. This is a further roll-out.
Search Themes API
In the Google Ads API v15 you can create Search Themes!
Merchant Center Version
Mike Ryan found out that you can now see the Merchant Center Version in GMC.
Targeting interface changes Display Ads
Annelies Pijffers sent me this Dutch screenshot from an interface change in the placement settings for Display Ads!
In this overview, you have the subject, placement, and keywords below each other in a different style.
Powered by apps script
Arpan Banerjee just send me this message where you see that scripts are now powered by apps script.
Google Ads boss is stepping down
The Google Ads Boss Jerry Dischler has stepped down. Vidhya Srinivasan, who previously led product and engineering for ads, will take over the leadership. Srinivasan joined Google from Amazon four years ago.
Highlighting text
Anthony Higman found out that Google is now highlighting text in Ads!
New Impression Metrics LSA
Ben Turner found out that Google is rolling out these new impression metrics for Local Service Ads.
Merchant Center Next update
Emmanuel Flossie found out that Google has added business logos, colors for Ads and Checkout Links to Google Merchant Cent Next!
Sunset Attribution Models Merchant Center
Google is also sunsetting the other attribution models in Merchant Center. If you don’t choose Google will automatically choose for data-driven.
GA4 & Looker Studio
New GA4 update
Google has officially announced the improvement of data sampling and the other row and the turn-on or off comparison.
Looker studio update
Google has made some changes to the Looker Studio Terms of Service.
Policy updates
Consent mode change March 2024
Marthijn Hoiting found out that in March 2024 Google will introduce two new parameters for consent mode that will be required for personalized advertising.
I was able to find some more information from Simo Ahava. He told his followers that the two new signals are dedicated to audience building and remarketing use cases.
Expanding Video Publisher Policy
Google is expanding its Video publisher policy to include AdMob in addition to AdSense and Ad Manager, effective April 1, 2024.
The update requires accurate declarations for video inventory, specifying ad audibility, type, and placement details.
Supported implementations like Google Interactive Media Ads SDK or Google Programmatic Access Library are mandated for in-stream or Accompanying Content placements.
Advertiser value protection includes guidelines against obstructing, hiding, or rendering non-functional video content or controls.
Autoplay for Video Inventory is allowed under certain conditions, such as only one autoplaying video at a time, and a minimum 50% visibility requirement.
Sticky Video Inventory is permitted with a mandatory dismiss option, and the video player transition should align with user scrolling.
Ad Manager users must note that ‘instream’ or ‘in-stream’ refers to both ‘In-stream’ and ‘Accompanying Content’ placements.
The updated policies become effective on April 1, 2024, with options for review or appeal for disapproved Video Inventory.
Is this new policy going live after all the complaints and accusations from the true-view scam?
Google Ads Gambling and Games policy
On December 12, 2023, the Google Ads Gambling and games policy Argentina country-specifics will be updated.
Google will begin to accept and run ads for online gambling from entities licensed by the ‘Instituto Provincial de Loterías y Casinos de la Provincia de Buenos Aires’ (“IPLyC”) in the Province of Buenos Aires, and from entities licensed by the ‘Lottery of the City of Buenos Aires’ (“LOTBA”) in the City of Buenos Aires.
Update to Personalized Ads Policy In February 2024
Google will update its Personalized ads policy to include new restrictions on personalized ads related to consumer financial products and services.
The expansion of the “Credit in personalized ads” policy to “Consumer finance in personalized ads” will prohibit targeting specific sensitive interest categories in the United States and Canada based on demographic factors.
This includes offers related to credit, banking products, financial planning, and management services.
The policy enforcement will begin on February 28, 2024, with a grace period of at least seven days’ warning before any account suspension due to policy violations.
Google Ads API Sunset and release schedule
Google has announced its tentative 2024 release and sunset schedule for upcoming versions of the Google Ads API.
Ban E-juice
Google does not allow E-juice products anymore in Shopping Ads and Free listings.
Healthcare update Brazil
You can now sell creatine, carnitine, and l-carnitine with Ads in Brazil.
Political content policy update Taiwan
Google has made some updates to the Political content policy for Taiwan.