Performance Max welcomes generative AI

Google and Thomas Eccel just released that Asset generation is now rolling out in the US! Google already showed us these features earlier during GML.

You can use text-to-text and text-to-image prompts to refine or generate new images and text.

AI-powered asset generation for Pmax will be available as a beta to all advertisers in the U.S. by the end of the year.

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