PPC Mastery training
Bob & Miles from PPC Mastery are hosting a free live training this week, and you’re invited to join!
🔥 What: How to maximize (Google Ads) performance in the Q4 peak season 📅 When: Wednesday, November 8th, 14:30 – 16:00 (2:30 – 4:00 pm) CET
✓ Practical tips to scale your Google Ads campaigns in the Q4 peak season. ✓ How to prepare your campaigns, offers, landing pages, ads & more. ✓ Tactics to maximize sales and get the best possible results.
Register for free to make sure you get the best results ever this Q4!
Newsletter articles
E-commerce index figures October
ProfitMetrics.io has released the e-commerce index figures from October 2023 for more information check this index.
Mobile Friendly Stamp Google Ads
Alex Faux found out that Google is showing the Mobile Friendly stamp again!
New Content Exclusion tab
Thomas Eccel found this content exclusion tab on campaign level for his Pmax campaign! The tool does not work at this moment but that could be changed soon!
Change negative keywords
Chris Chambers & Yoann FERRAND found out that Google made a change to the process on how to add negative keywords. It should be smoother from now on.
Pop-up pause campaign
PPC Greg found out that Google is now showing a new pop-up when you pause a campaign. For all the pictures visit his Twitter.
Google TV Setting
Thomas Eccel found a new default network setting in his Video Campaign called Google TV. This setting is for now US-only. The ads from Google TV can appear in video streaming apps available with Google TV.
New the Ads Privacy Planner
Google has launched a tool called the Ads Privacy Planner. With this tool, you can answer a few short questions about your Google Ads setup, and Google then recommends measurement solutions to power a privacy-first ad strategy.
Connect MCN to GBP
Emmanuel Flossie found out that you can now connect Google Merchant Center Next with your Google Business Profile. You can connect at Business info.
Google Merchant Center Update
Valentinas Buzas found out that Google has launched a new feature called Chrome browser.
With this feature products can be displayed to users on the Chrome desktop browser in two locations:
– Chrome New Tab page
– in the Chrome address bar when a shopper is on your website.
For now, this feature is only available in the US.
Flip video Pmax
Maximilian vom Eyser revealed that flip video ads are now also being introduced to PMAX as well.
Horizontal videos will automatically be flipped into horizontal assets. With this feature, you can get extra reach for example YouTube Shorts Flip video ads are activated by default and assets can be seen on asset group level within PMAX campaigns from this week!
Launch of Display & Video 360 API v3
Google has announced the launch of Display & Video 360 API v3 out of public beta and into general availability. With this launch, v3 becomes our recommended version, and our guides have been updated to reflect v3 features and conventions.
New Google features for the Holiday Season
Google released these features for the Holiday Season:
Small Business Attribute: Google is introducing a new “small business” attribute on Search and Google Maps.
Merchants can identify themselves with this attribute, and products from these businesses will be labeled as “small businesses.”
This helps shoppers support local and small businesses intentionally. Small merchants in the U.S. can add this attribute through Google Merchant Center, Business Profile, or via partners like Etsy.
Product Studio: Google is rolling out Product Studio, a set of AI tools within Merchant Center Next, to help merchants create and manage product imagery.
It includes an AI-powered scene generation feature allowing products to be placed in various creative scenes.
This feature can generate holiday-themed scenes and provides prompts for inspiration.
Product Studio aims to help merchants diversify their product imagery efficiently.
Enhanced Business Information on Search: To build trust with unfamiliar businesses, Google is expanding the information shown in the knowledge panel on retailer searches.
This panel now includes details such as current deals, shipping and return policies, customer service information, and ratings and reviews.
This information is sourced from Merchant Center and other authoritative web sources. The goal is to provide shoppers with helpful information and enhance their confidence in making purchases.
Update Your Deals: Merchants are encouraged to update their promotions and deals in Merchant Center.
Google’s Shopping Graph, which understands billions of listings, ensures that shoppers see the latest promotions.
Merchants can add their deals to Merchant Center and review settings to optimize deal visibility.
Google is also working on new ways to help shoppers discover merchant deals during the holiday season.
These tools and features are designed to help businesses represent themselves authentically and effectively connect with shoppers during the holiday shopping season.
Processed enhanced conversions
Tiago Goncalves shared this message with me! Looks like Google is now showing how many conversions have been processed with enhanced conversions!
Ads Editor 2.5
Google has released Ads Editor version 2.5. For the list with changes check this article.
Update Google Ads Summary
I thought I was the first one but Anthony Higman beat me again by finding some changes to the Google Ads summary.
They now show blue buttons to apply recommendations and they show the optiscore!
Reset verification
Geert Groot found out that Google Ads is now showing a pop-up where you can reset your verification!
Launch Structured Data Files v7
Google has launched the general availability of Structured Data Files v7.
Top Quality Store Badge
This week multiple users got an e-mail saying that Google can now show the Top Quality Store Badge for their store!
Smart default data segment
I received this message from Yu-Rong Roovers I can’t remember seeing smart default value before. This option keeps current targeting settings for your audience segments.
Ads Policy changes
Gambling and Games policy update
The Google Ads Gambling and games policy United States country-specifics will be updated.
Google will begin to accept and run ads for sports betting from preliminarily state-approved entities in Maine.
New policy requirements for location assets
Google will be implementing updated policy requirements for location assets in Google Ads starting from December 20, 2023.
The changes involve restrictions on certain types of location assets. Assets representing locations that are closed, not recognized by Google, or do not match the business advertised (excluding affiliate locations) will not be allowed.
Additionally, assets with products or services inconsistent with the specified location will be prohibited.
If a location asset violates these policies, it will be marked as “Disapproved” and cannot be used in ad campaigns.
Advertisers can appeal disapprovals through the Google Ads UI. Advertisers are encouraged to review the updated policy to ensure compliance.
Update political content Japan & Indonesia
On November 27, 2023, Google will update the Regional Restrictions section of the Political Content policy to clarify the policy language for Indonesia and Japan.
GA4 & Looker studio
Anthony Higman found out that Google Ads recommendations are now showing in GA4.
Default date range
Thomas Eccel found out that in the new GA4 admin section, you can now select the default date range.
Custom metric archive
Matteo Zambon found out that If you archive custom metric and this metric is used on Exploration, you now get an alert with the number of the Exploration reports.
Emailed Analytics
Thomas Eccel found out that Google Analytics 4 is testing with emailed analytics.
Improvement filtering automatically collected events
Google Analytics 4 is improving the filtering of automatically collected events from web data streams to address a subproperty filtering issue.
Moving forward, all automatically collected ‘first_visit’ and ‘session_start’ events from web data streams will have the same event parameters as the first client-triggered event in a session.
This ensures consistent and predictable reporting by allowing these automatically collected events to be properly filtered in or out of a subproperty.
You don’t need to take any action to enable this improvement, as it will automatically fix the issue for future events.
New Looker studio updates
Google has released some updates for Looker Studio:
Alert Creation on Charts (Pro Feature): Users in Looker Studio can now set up alerts on charts within Looker Studio reports. These alerts notify the creator and chosen recipients when the chart data meets specified conditions.
Viewing Underlying Data: Looker Studio and Looker Studio Pro users can view chart data in tabular form, aiding decision-making and troubleshooting report issues.
Quick Filters for Data Filtering: Looker Studio users, including non-Pro users, can utilize quick filters to change report data filtering without affecting other users’ configurations.
NATIVE_DIMENSION Function: Introducing the NATIVE_DIMENSION function, allowing the creation of Google BigQuery SQL expressions in BigQuery data sources.
Default Viewport Setting for Google Maps: Users can now set and return to a default location and zoom level on Google Map visualizations.
Interactive Features for Google Maps: Enabled tilt and optimized graphics enable users to tilt and rotate Google Maps, creating a three-dimensional display. Additionally, a new visualization called Combo map combines filled and bubble map properties, featuring vector graphics and default three-dimensional display options.
Week 44 finished
That’s all the news from week 43! If you want to read more news check my website.