Today all similar audiences will be removed. This is due to the phasing out of third-party cookies and user privacy.
Optimized targeting will replace similar audiences. This feature is automatically turned on for all campaigns.
Optimized targeting looks at information like keywords on your landing page or in your creative assets.
Based on this information it then finds audiences that can meet the advertiser’s goals.
Advertisers can add criteria such as audience segments or keywords to optimized targeting.
Optimized targeting uses these signals to find similar criteria to serve ads on.
But if optimized targeting finds better-performing traffic, it can reduce or stop traffic from these signals.
Targeting signals are used as a starting point to find the best-performing criteria to serve your ads on.
You can find and change optimized targeting at your Display, Discovery, and Video campaigns at:
– Campaigns drop-down in the section menu
– Click Ad groups
– Select an ad group
– Click Edit ad group targeting.
– Below Settings, expand the Optimized targeting section
– Select the checkbox to turn optimized targeting on or off
– Select Save.
