In the October 2024 Microsoft Advertising product roundup, several updates are highlighted to help advertisers maximize their campaigns during the holiday season.
Key features include:
Performance Max campaigns: Now supported with search term insights reports, helping advertisers understand search behavior and optimize ads. Performance Max ads also perform well in Microsoft’s Copilot chat.
New bidding and targeting options for display ads, including strategies like manual CPM and enhanced CPC, and audience targeting options like in-market audiences and LinkedIn profile targeting.
IAS verification: Ensures ads are viewed by real people in safe environments.
AI-powered asset recommendations for native ads in Microsoft Invest, improving ad quality and diversity.
Additionally, Microsoft introduced new display, video, and native ad placements across their properties.
