Four tips to maximize sales during the back-to-school season from Google:
Attract price-conscious shoppers with competitive pricing:
Use Google’s new automated discounts (beta) to optimize and display the ideal sale prices for your products across your Shopping ads and product landing pages.
This system considers market signals like price competitiveness, seasonality trends, and shipping costs.
Utilize promotion assets in campaigns:
Add promotion assets to your Search, Performance Max, and App campaigns to entice customers with redeemable coupons.
Customers can view, save, and share these digital coupons for both online and in-store use.
Connect with local shoppers:
Automatically showcase your in-store products on Google Search and Maps so local shoppers can easily find and purchase your products in-store.
Use local inventory ads and Performance Max for store goals to promote specific locations and product promotions.
Offer various fulfillment options:
Show customers your latest store hours, check inventory at nearby stores, and provide various fulfillment options like same-day delivery, buy online pickup later, and curbside pickup.
