GA4 Conversion Difference

Brais Calvo Vázquez found out that GA4 has the Conversion Differences report hidden but available on many properties.

This report allows us to compare conversions exported to Google Ads and explains the discrepancies in counts between the two platforms.

You can test this by adding the following to your property URL (it doesn’t work on all of them):
/advertising/key-event-differences

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