Google has announced that Brand Recommendations powered by Google AI are now live on the Recommendations page of Google Ads.
These tailored Brand Recommendations are designed for both awareness and consideration campaigns (CPM and CPV) and will appear alongside existing performance-related recommendations for cost-per-action campaigns, offering advertisers a full spectrum of optimization choices.
Brand Recommendations are part of the Recommendations section in Google Ads that analyzes the advertiser’s account history, campaign settings, and trends to automatically generate suggestions to improve campaign effectiveness and performance.
These recommendations help advertisers achieve their campaign goals with the latest Google Ads best practices.
Advertisers can now use the Recommendations page to optimize their CPM or CPV campaigns for maximum brand impact. The recommendations are customized and constantly updated, so it’s important to check them frequently.
The new categories of Brand Recommendations:
Ads and assets: Enhance brand ads, create new ads, show the best-performing ads more often, and organize ads better.
– Add Bumper Ads
– Include video aspect ratio
– Funnel up with a Brand Campaign
Bidding and Budgets: Find the right bid strategy and ensure campaigns aren’t limited by bids or budgets.
– Adjust CPM Budgets for flighted budgets
– Adjust CPV Budgets for flighted budgets
– Adjust tCPM Bids
Keywords and Targeting: Reach more people interested in the advertiser’s offerings.
– in to audience expansion
– Create a new Ad Group without contextual targeting
Measurement: Unlock additional reporting features for better campaign performance insights.
– Link your YouTube account in Google Ads
Advertisers can check their Google Ads account and click on any active CPM or CPV campaigns to see if any recommendations appear today. Adopting Brand Recommendations is part of best practices to maximize brand campaign success.
