Retention Goal in Pmax: Google has updated Performance Max campaigns with a Retention Goal to boost customer loyalty and maximize lifetime value. The goal is currently in beta and aims to re-engage lapsed customers. To use it, you’ll need a Google Merchant Center feed and specific targeting criteria.
Source: https://lnkd.in/eA7HEPKK
Image Ads in Pmax: Google has introduced a new setting in Performance Max called image ads. These ads can use static images, animated images, or GIFs, and they can appear across various locations on the Display Network.
Source: https://lnkd.in/epknKhuP
Pmax Exclusions: Google seems to be phasing out audience exclusions in Performance Max campaigns. However, Navah Hopkins discovered a workaround by defining existing customer lists for exclusion.
Source: https://lnkd.in/eEGZzGZw
New Pmax Features:
Google has announced new ways to optimize Performance Max campaigns. These include:
– Tailoring campaigns toward acquiring and retaining high-value customers with new customer lifecycle goals.
– Utilizing account-level IP exclusions to filter out irrelevant traffic.
– Experimenting with optimization strategies in real-time within a single campaign.
– Gaining insights into audience demographics, including age and gender.
– Budget pacing insights to track and optimize campaign spending in real-time.
Source: https://lnkd.in/eEjTj3_2
