Google Ads news
16 shopping ads
Barry Schwartz discovered this shopping SERP with 16 shopping Ads, could be an error or a test.
AI Essential recommendation
Harsh Saini found this new recommendation where Google is referring to a recommendation as an AI Essential.
New audiences GA4
Felix Mayo found these new shopping audiences in GA4.
New GA4 User data import
Brais Calvo Vázquez found out that Google just improved the import of user data so that users can use it immediately in audiences.
Additional user activity on the app or website is no longer required to qualify or add a user to an audience.
Update Healthcare Australia
In May Google Ads is updating the Healthcare and medicines policy for Australia.
RSA script
Francesco Greco has developed a custom Google Ads Responsive Search Ad performance script to simplify tracking of RSA’s
The main features:
– Exports your Google Ads RSA asset performance directly to Google Sheets for all ads
– See ad strength and headlines and descriptions performance for set dates at a glance
– Being able to drill down by campaigns and ad groups applying filters
Get the script here.
Cookie deprecation delay
The Cookie deprecation is delayed again. The new deadline is set to begin in 2025.
Political content policy update Brazil
In May 2024, Google will update the Regional Restrictions under the Political Content policy to include restrictions in Brazil.
Google Ads API v16_1
Google has announced the release of the Google Ads API v16_1.
Tinuiti 2024 Q1 Report
Tinuiti has released its 2024 Q1 report.
Some results from Google:
– Search ad spend is up 17%
– CPC is up 13%
– Temu is decreasing spend
– 89% of shopping is running PMax
– AOV only up with 1%
For more information visit this page.
Snackables
Georgi Zayakov got this mail that Google Snackables is now part of the Marketing Expert journey!
I did not find any documentation on this change so we have to wait for more information I guess.
Google 2024 Q1
Google has beaten expectations:
– 15% more revenue
– Google Network is losing again revenue
– YouTube is gaining revenue (20,8%)
– Advertising in general is up by 13%
Looker Studio update
Google has released new features for Looker Studio:
– new timeline char option
– create a looker studio report directly in Google Sheets
– create a Google Cloud project while subscribing to Looker Studio Pro
Google NewFront 2024
Arpan Banerjee sent me this message about Google NewFront.
With NewFront you can tune in to see how brands, agencies, and publishers are partnering with Google to reimagine their strategies in a new era of CTV.
NewFront will be held on 29 April at 16:00 CET.
Your Ads will go live after a review
Thomas Eccel found out that Google has launched a new info section that will tell that all ads are checked to ensure they’re safe and appropriate for everyone.
Focus on Ad strength
Karina Montenegro found out that Google is now focusing on Ad Strength in Gemini.