I received this message from Tiago Goncalves that Google is introducing a new app called Vids, designed to simplify collaborative video creation for both companies and consumers.
Vids focuses on practical use cases in the workplace, such as pitching ideas, team updates, and explaining complex concepts.
It streamlines the video-making process, allowing users to assemble assets, add voiceovers or film themselves, and edit the content without needing advanced video production skills.
Vids integrates with Google’s other productivity tools and utilizes AI to assist with tasks like storyboarding, scriptwriting, and generating images.
Similar to Google’s approach with its collaboration apps, Vids allows for easy sharing and collaboration, enabling recipients to comment, leave notes, and even edit the video.
While Google is entering a market with existing players like Loom and Descript, it aims to leverage its integration capabilities and familiarity with users to establish Vids as a go-to solution for workplace video creation.
The app is set to launch in public beta, with initial feedback indicating that most videos created are short, practical pieces under three minutes long, focusing on pitches, training materials, updates, and celebratory content.
Google sees Vids as more than just another presentation tool; it’s positioned as a novel way to share information in the workplace, signaling its potential significance alongside other staple Google productivity tools like Docs, Sheets, and Slides.
