For most people, their results are not improving…
A good reason for a decrease in performance is that tracking is becoming harder with the new Google Ads system(privacy rules).
You can leverage Google Ads in 2024 by:
– implementing enhanced conversions
– implementing Consent Mode
– adjusting your ROAS if you can’t use conversion modeling (you likely miss conversions)
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For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai
