Teodor Yordanov already saw this change a week ago.
Google can now only show 1 headline.
Google stated that this can lead to better performance in some cases!
If you want insights in how often only one headline or description shows you can review the combinations report.
If you have assets that are pinned to headline position 1, headline position 2, or description position 1, they’ll continue to show.
Besides this change Google also announced the roll-out of campaign level headlines and descriptions.
This is ideal for upcoming sales!
The last change that Google announced is focused on automated assets.
Now when you’re opted in to account level automated assets, Google AI will create assets on your behalf and show them with your ad if they’re predicted to improve your performance.
Before, if you manually created image assets, sitelinks, callouts, or structured snippets, they would always serve in place of their automated counterparts!
