June 12, 2024

Jordan Fry found these documents about brand restrictions. With brand restrictions, Google is pushing more value-based bidding + broad match for brand search campaigns!

Annotations and some other features are coming soon to GA4. Picture credit to Brais Calvo Vázquez!

Google Ads news from week 23: Feed segmenter tool: https://lnkd.in/ex_dxTTpClick Tracker update: https://lnkd.in/eSfhYJBgUpdate online pharmacies in Estonia and Lithuania: https://lnkd.in/emApZG49Deprecation publisherReviewStatuses field: https://lnkd.in/ekdWyeAxGoodbye Google Ads UI: https://lnkd.in/enujTGqjNew Google Open Source tool ViGenAiR: https://lnkd.in/e4AwUQuS2 new GA4 updates: https://lnkd.in/eZWmCRFWFeed rules coming to Merchant Center Next: https://lnkd.in/epuweA-e?Analytics menu?: https://lnkd.in/eFR2DmBYNew Google Ads Advisors Community: https://lnkd.in/eM_uwebJNew Court Case Google: https://lnkd.in/ebXb5jmbGoogle

Google Ads news Feed Segmenter event This week Google held the Feed Segmenter event. In this event they showed how you can use a tool from Google to segment your Pmax campaign! If you want to learn how and why to use this tool, you can find the slides from this event back here. Click

On July 8, 2024, Google will update its Gambling and Games policy to remove Italy from the list of permitted countries for Social Casino Games. Consequently, advertising of Social Casino Games in Italy will be prohibited effective July 8, 2024.

LinkedIn has removed the ability to create an advertising audience in Europe that uses membership in LinkedIn Groups as input. For more information, please refer to this link!