May 13, 2024

Carolin Carvalho da Silva & Thomas Eccel found out that Google Ads has rolled out a big update for Demand Generation campaigns, introducing the ability to select the preferred format for ads. This beta feature, called “Set ad format preferences,” allows advertisers to choose where their video ads will appear

Google Ads news from week 19: New segment options: https://lnkd.in/eBSghmWCGoogle raises ad prices?: https://lnkd.in/eYbn7htwGA4 Saved comparisons: https://lnkd.in/ejv4r4acDistance in Ad: https://lnkd.in/e5FR7i47New Pmax features: https://lnkd.in/e82Hf4aSE-barometer April: https://lnkd.in/ej7-ns44New bid option Google Ads: https://lnkd.in/ehGNhnbiLocal inventory Ads: https://lnkd.in/eVVP3XSsMore social proof in Merchant Center: https://lnkd.in/eVvCQdZVNew GTM feedback tool: https://lnkd.in/e_Cc4_T7Poland policy update: https://lnkd.in/eSTT3MzkPolicy change ticket events: https://lnkd.in/epjv3uJTError Google Ads Menu: https://lnkd.in/efwbqwamFeed changes:

🛰️ Yoann FERRAND & Mirai found out that the implementation of the Digital Markets Act (DMA) by Google has led to a significant decline in clicks and bookings for hotels using Google Hotel Ads in affected European Union (EU) markets. The changes, aimed at addressing self-preferencing practices by digital gatekeepers, have altered how hotel offers

Google Ads news New segment options Thomas Eccel found out that you can now sort campaigns by metrics and optimization score! Ad price manipulation? The U.S. Department of Justice talked about Google search ad price manipulation and more in its closing statement on search advertising. Search Engine Land wrote a longer article about it read