March 28, 2024

Just talked with Alfred Simon two weeks ago. He told me that it’s best to make the cookie banner as prominent as possible. And he is right. You should make it as prominent. Why? It’s simple. If you do not interact with the cookie banner there will be no data collected. This is because the […]

A short summary of the Google Ads news week 12 Closed Beta for Offsite Retail Media Campaigns: Google launches a closed beta in SA360 for offsite retail media campaigns, leveraging retailer data while safeguarding privacy. New Quota for Display & Video 360 API: Starting April 2, 2024, a new project-level quota limits total requests to

Arpan Banerjee just sent me the update that Product Studio is available in Australia and Canada! ———– ♻ Share and Like this post if you found this insightful ———– For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai

I have been making some how-to videos. Ar there specific video’s that you guys are interested in?

Thomas Eccel found out that Pmax now has suggested logos in Beta! He also found out that the logo is based on your final URL, and that you now also have a 4:1 ratio. ———– ♻ Share and Like this post if you found this insightful ———– For more tips and information check my Google

Patrick Gehn found out that if you hover over the status of a product it will now show you the campaign that it is eligible for and which not. ———– ♻ Share and Like this post if you found this insightful ———– For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai

Just talked yesterday with Frederik Boysen and he reminded me of this crucial consent tip: If you do not meet the conversion modeling requirements for consent mode it can be better to lower your ROAS, because you are missing conversions. The requirements: – you have a daily ad click threshold of 700 ad clicks over

Fernando Kanarski posted about the new WhatsApp extension. He added a bit more information in his blog post: – the extension should only show on mobile. – you can choose an opening message – it looks like it is also in beta in Brazil Check his blog for more information: https://lnkd.in/gq_2-fzM ———– ♻ Share and