March 23, 2024

Just had a call yesterday with Luc Nugteren! And I asked him why do you specify the manual parameters for remarketing? He told me that he only does this if the ID parameter is not inside the event items. So if you have watched my video about remarketing make sure the ID is inside the […]

The first live WhatsApp integration is already spotted by Arpan Banerjee! ——————- ♻ Share and Like this post if you found this insightful ———– For more tips and information check my Google Ads settings template: https://lnkd.in/e65mXXai

Georgi Zayakov shared this powerful overview with me from, the Microsoft Ads Roadmap!

Craig Graham discovered that Google released a new Demand Gen guide In this guide you will find: 1: Creative2: Audiences3: Conversion Health4: Campaign Structure5: Bidding Strategy6: Budget Setting A small summary: Creative Approach: Utilize both images and videos to craft a cohesive narrative that resonates with your audience. Prioritize assets that perform well across various

All Floris de Schrijver his experiments are showing wrong stats and don’t deliver as they should. Do you guys experience the same problem?

Such an interesting slide from Carolin Huebner about the growing importance of Omnichannel strategies for retailers! Will post tomorrow a full PDF file about Omnichannel for retailers keep an eye on my posts.

Brodie Clark discovered that Google has made significant changes to their search results, particularly in the UK and Europe. They’ve introduced default ‘Products’ and ‘Product Sites’ tabs featuring distinct results. The Products tab shows organic merchant listings from various qualifying sites, while the Product Sites tab displays a narrower selection of web pages with product

Nick Blom from Conversation24 – conversational commerce platform just sent me this breaking news! Google Ads has introduced: WhatsApp CTAs. This allows users to bypass forms and directly engage with advertisers on WhatsApp. It enhances conversions by facilitating instant conversations, enabling real-time engagement, and providing effortless communication. It’s for now not available in Europe but

Google has made an update that aligns conversion definitions across Google Ads and Analytics, introducing key events in Analytics to replace conversions for behavioral analytics. This ensures a consistent view of advertising performance. Key events will help measure important behaviors on websites and apps. Conversions in reports will become key events, offering unified reporting experiences.

Darius Chiosa Chiosa discovered that Google has introduced a new help page detailing the integration of Cloud Retail as a destination within the Google Merchant Center. Users can access this feature in the “Manage Programs” section, but it’s exclusively available to cloud customers and can only be accessed within the standard Merchant Center interface, not