February 21, 2024

May 24 Masterclass !

Elevate Your Google Ads Expertise with the May 24 Masterclass from PPC Mastery Ready to take your Google Ads skills to the next level? Enrolment is now open for the May Masterclass! During this 4-week program led by Bob & Miles you will dive deep into advanced tactics and cutting-edge strategies. Here’s what you’ll gain:

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Google Note on Performance Max Campaign Changes

Google made this note that outlines changes regarding Performance Max campaigns using page feeds with text asset automation opted out. Breakdown: Background: In October 2023, Google Ads API v15 introduced the option to automatically generate text assets for campaigns. This feature requires configuring the Campaign.AssetAutomationSetting of TEXT_ASSET_AUTOMATION to be opted-in or opted-out. Issue Identification: Some

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Introduction Structured Data Support Product Variants

Google has introduced structured data support for Product variants, following previous expansions for Product structured data in 2022 and shipping/returns structured data in 2023. This enhancement allows merchants to display various product variations more effectively in Google Search results, enhancing the shopping experience for users. The new support includes the Schema.org ProductGroup type and three

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