Sébastien Guillé just sent me this article that shows us that Alphabet Stock has jumped to a 52-week all-time high! Some key takeaways from this article: – Shares of Google-parent Alphabet rose further after a report said the company plans to reorganize its advertising business– Alphabet is leaning more on artificial intelligence to generate and […]
Google/Alphabet Stock 🚀 Read More »
Arpan Banerjee just got this mail about a change to the identifier_exist. With this change users wil get a warning instead of disapproval.
Identifier_exist mail Read More »
Mark Hoekx just sent me a message that Google is experiencing some issues with click share.
Click share issue Read More »
Arpan Banerjee just found this YouTube channel advertising on Google Search. Interesting use case. Would be curious about the results and the goal.
YouTube channel advertising on Google Search Read More »
Bernt Muurling just sent me this message yesterday that Google has launched a new identifier in December called [identifier_exists]. This new identifier distinguishes the products you’re selling and helps match search queries with your products. For more information read: https://lnkd.in/dvF8npij
New identifier: [identifier_exists] Read More »
Thomas Eccel found another awesome update in PMax! Over the last months we have seen many new insights in PMax. And this is just another new insight that we gained.
 Awesome update in PMax Read More »
Google is planning to restructure its ads division! For more information, please refer to this link!
Google Plans Ads Division Overhaul Read More »
Barry Schwartz found this crazy Ad with a very long description. Looks like a bug. Can’t imagine that they would test this.
Buggy Ad with Long Description Read More »
I already posted about this a week ago but now Anthony Higman found the headline test in Google Ads. In this test Google puts headlines in the description. I myself also saw this test a few days ago live. Curious about the combination that these test can make. Just another way we can lose control.
Google wants that upper funnel traffic, don’t believe me? Have a look at those changes: – introducement of Pmax that can be spent in the upper funnel– introducement of Demand Gen– Shorts only placement– new video campaign type video views– new video campaign type video reach– more focus on stopping ad blockers– new ad formats
Google’s Upper Funnel Traffic Shift Read More »