April 3, 2023

UK Publishers Demand $4.2 Billion in Compensation from Google for Lost Revenue

Leave a Comment / SEO / Adriaan

UK publishers have recently taken legal action against Google, claiming that the company has cost them billions of dollars in lost revenue. Specifically, publishers are alleging that Google inflated the prices of its ad-tech services, resulting in reduced ad sales revenues for publishers. The total compensation sought by UK publishers is a staggering $4.2 billion, […]

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New visuals in Help Center

Leave a Comment / SEA, SEO / Adriaan

Google has recently uploaded new visuals to their Help Center that can assist users in building successful ad campaigns while avoiding potential campaign disruptions. These visuals are designed to help users understand Google’s advertising policies more easily, and provide helpful tips and guidance for creating effective ad campaigns that comply with these policies. To access

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Image & location auto migration postponed

Leave a Comment / SEA / Adriaan

In early 2023, Google announced that they would be introducing some significant changes to the Google Ads API. One of these changes was the introduction of automatic migration for image and location data, which would help to streamline the process of migrating this data from one Google Ads account to another. However, in a recent

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Missing search terms…

Leave a Comment / SEA / Adriaan

Google doesn’t show all the search terms that users used. Below you see an example where Google doesn’t show more than half of the search terms..

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New update Bing Chat

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Recently, Barry Schwartz shared some exciting news about new features that have been added to Bing Chat. These updates show Microsoft’s continued commitment to enhancing user experiences by providing additional tools and features to help streamline and improve search functionality. One of the most noteworthy updates is the ability to display image and video searches

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Customer match with mail & phone?

Leave a Comment / SEA / Adriaan

In the world of digital marketing, one of the most critical aspects of any successful campaign is targeting the right audience. This is where customer match comes into play. Customer match allows advertisers to target ads to specific customers based on their email addresses or phone numbers. However, the match rate for email-only targeting can

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