Yesterday Google CEO Talked about the future of SGE. Search Engine Journal documented the following information
SGE (Search Generative Experience):
– Google is in the early stages of the “Gemini era,” emphasizing the importance of SGE and AI in Search.
– Despite speculation, there’s no confirmation about SGE becoming the default experience in 2024, but Google is actively testing and refining it.
Sundar Pichai, Google’s CEO, expressed optimism about the progress of SGE, citing improvements in speed, satisfaction, and the ability to handle complex queries.
Gemini:
– Gemini 1.0 was launched in December, marking the beginning of the “Gemini era.”
– Gemini Ultra, designed for highly complex tasks, is mentioned as “coming soon” and will be a paid model.
– Gemini is described as a multi-modal model capable of understanding and combining text, images, audio, video, and code across various devices.
Ads and SGE:
– Google is experimenting with ads native to SGE, aiming to enhance commercial journeys by displaying relevant ads alongside search results.
– Philipp Schindler, Google’s chief business officer, mentioned the success of ads positioned above or below the AI-powered overview in SGE.
– Recent launches include features like a one-stop deals destination, new filters (e.g., “get it fast”), and AI-generated gifting recommendations within SGE.
General Outlook:
– Sundar Pichai expressed satisfaction with the progress of SGE and AI Search, stating that users prefer the new experience.
– Google’s roadmap for 2024 includes strong plans for both Search and underlying AI advancements, indicating excitement about future developments.
Overall, Google is actively exploring and advancing technologies like SGE, Gemini, and AI to enhance the search experience, incorporating multi-modal capabilities and experimenting with new ad formats to improve user satisfaction and engagement.
For more information, please refer to this link!
