Google now allows you to use Customer Match to enhance Analytics audiences exported to linked advertising products like Google Ads, Display & Video 360, and Search Ads 360. By matching hashed, consented first-party data with Google data, this feature:
– Expands your addressable audience when other identifiers are unavailable.
– Maximizes remarketing efforts by reaching highly relevant audiences.
How to Enable Customer Match:
– Set up user-provided data collection on your website.
– Link your Google Analytics property with your advertising products.
– Enable personalized advertising.This integration improves campaign reach and effectiveness by leveraging your first-party data.
