Marketing

The New York Times wrote an article where they have lined up some expectations for Google I/O!

In the latest blog item from Search Central Google said that x-default is potentially underused by sites that already use hreflang. X-default is used to “specify the language and region-neutral URL for a piece of content when the site doesn’t support the user’s language and region” So x-default can send a user to a specific version

Google has announced an upgrade to Google Pay’s test suite. This test suite lets you test cards from your payment processors. With this upgrade, you can test more cards: Stripe, Adyen, Braintree, WorldPay and Checkout.com. Google keeps adding cards to test.

Google has updated the Google pay button with: – a new look– dark & light versions– new customization capabilities– improved the Google Pay API for Android– additional context with cards last 4 digits

Google is testing a new memories home page feature in the Google Photos app!

They are now building a new team that will work on (AI) tools that generate photos and videos for merchants. Amazon wants to place these Ads on new platforms like: – sport Ads on its free video streaming service– during Thursday night football broadcasts– audio ads on Amazon music– digital ads on screens inside Amazon

Interesting insights from Insider Intelligence!

Meta has renamed branded content ads to partnership ads. Advertisers can now also boost more types of organic Instagram content as partnership ads.

Session Insights is live for everybody in Microsoft Clarity! With this new AI-powered session users can cut hours of video analysis. Three things you can do with this new AI : – Clarity chat – Session replay takeaways – Google Analytics chat

Bing has announced some updates: – exporting and sharing Bing Chats– removal of the waitlist for Bing Chat– gaining more visual answers– developer access to build third party apps on top of Bing Chat– offering a multi-session experiences with new chat history