Marketing

Thomas Eccel discovered this new green performance explanation in the overview graph in Google Ads!

Fred Bobet & Barry Schwartz discovered that Google is testing with annotations in Search Console!

And a lot of people have it on 😭 I’m talking about optimized targeting This future is going beyond your targeting setting… This is something you do not want if you remarket your audience! How to check if Google messed up your campaign? Yes I’m talking about messed up because this future is on by

I read the awesome post from Dario Zannoni He wrote down 4 Pmax shopping set-ups that you can use. Below I have made a picture of those. When using a full asset approach I would advice to always use the script from Mike Rhodes to see how assets are performing. For the approach with automated

Interesting chart that indicates that RSAs prioritize headlines containing the most commonly triggered keywords in the ad group to maximize ad rank when constructing specific ads for triggered keywords.

ChatGPT isn’t just a tool it’s your co-pilot. But how you prompt matters. Enter these Prompt Frameworks that break the guesswork and supercharge your outputs. What’s Inside? Whether you’re creating ad campaigns, solving team issues, or crafting strategies, frameworks like RTF, TAG, CARE, and RISE help you: – Nail your role– Define tasks with clarity–

In 2021, Airbnb announced a permanent shift in its marketing strategy moving away from performance marketing like search ads and bidding, and investing more in brand marketing and public relations. This decision followed significant cuts during the COVID-19 pandemic, when the company reduced its total marketing spend by 58% in 2020 yet maintained 95% of

It’s easy to say, “We need more revenue,” But where exactly should that growth come from? New research from the Ehrenberg-Bass Institute breaks it down with data and challenges some common assumptions about buyer behavior and growth focus. According to a recent article in Marketing Letters (May 2023), here’s how brand sales and growth potential

Anthony Higman discovered that the ads funded by section is now live

This chart from the Ehrenberg-Bass Institute shows the long-term impact on sales and it’s a warning for marketers pushing for short-term savings by cutting media spend. Brands that stop advertising see a steady, prolonged decline in sales over several years. Small and medium brands are hit the hardest, but even big brands aren’t immune. There’s