Google is transforming shopping experiences both online and in-store with AI-powered updates: AI-Powered In-Store Insights: Google Lens now provides tailored product details for in-store shoppers, showing price comparisons, reviews, and similar products. This is powered by the Shopping Graph’s 45 billion+ product listings and AI advancements. Available in the U.S. for beauty, toys, and electronics. […]
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Google now allows you to use Customer Match to enhance Analytics audiences exported to linked advertising products like Google Ads, Display & Video 360, and Search Ads 360. By matching hashed, consented first-party data with Google data, this feature: – Expands your addressable audience when other identifiers are unavailable. – Maximizes remarketing efforts by reaching
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Georgi Zayakov sent me a new article from Google where they react to the DOJ case and the consequences for them. The U.S. Department of Justice’s (DOJ) recent proposal in its lawsuit against Google would have severe consequences for both consumers and America’s global tech leadership. Instead of addressing the case’s main issue, the DOJ
Response Google DOJ Read More »
Deepak Prajapati discovered that Ads Creative Studio will sunset in 2025 Q1.
Creative Studio Q1 Read More »
On November 5, 2024, Google updated the disclosing info in relation to “Act for Prevention and Control of Hazards of Fraudulent Crimes” of Taiwan (“Taiwan Anti-Fraud Act”).
Update Taiwan Policy Read More »
In January 2025, the Japan country-specifics of the Healthcare and medicines policy will be updated to allow online pharmacies and telemedicine providers to promote prescription drug services.
The v202411 release of the Google Ad Manager API is now live as of November 21, 2024. Key updates include: – Support for INVENTORY_FORMAT reporting dimensions. – Removal of GOOGLE as a GrpProvider. – The EndDateTime field in the PublisherQueryLanguageService Line_Item table has been renamed to ServingEndTime to better distinguish it from LineItem.endDateTime. The value remains inclusive of any grace period. These changes are effective
V202411 Google Ad Manager API Read More »
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