November 27, 2024

The U.S. Department of Justice (DOJ) is planning aggressive remedies following its antitrust victory against Google, including a potential forced sale of Google’s Chrome browser. This action stems from the DOJ’s successful case against Google’s search monopoly, and the proposed remedies aim to increase competition in the digital marketplace. Key proposals include forcing Google to

Starting in May 2025, Google Ads will automatically upgrade your account to use enhanced conversions at the account level if no action is taken. Here’s how the change impacts your account and settings: Automatic Selection of Implementation Method: If you haven’t manually chosen an implementation method for enhanced conversions, Google will select one based on

Google posted new information about the NFL Sunday Tick Lineup Targeting. When booking NFL Lineup ads (US only) on YouTube, only a limited set of targeting options are available to “ensure” optimal performance. Supported Targeting:Age (2+ buckets), Gender, Location (minimum 5 states), and Campaign duration (at least 2 weeks). Discouraged Targeting:Languages, Devices, Demographics, and Audience/Channel

Soufiane Cheffaj discovered that Google is testing a new Tracking setup design!

Google has made it easier to understand your imported ads cost data in Google Analytics. You can now get insights into your imported cost data even if there was no matching record for the required dimensions. In an effort to reduce friction and increase the usefulness of your imported cost data, Google has changed how Google

Campaigns can now be duplicated and automatically saves the URL, logo, titles, and descriptions so you only have to change the creatives. So, if for example you have a video + feed, you can duplicate it for the image + feed format, removing the videos, keeping everything else and only having to upload the new

Arpan Banerjee discovered that it looks like Google has introduced a new conversion action called “conversation started.” He believed this appeared when the WhatsApp message asset was used.

Goran Vuzem discovered a new account creation when you’re creating an account from MCC!

Arpan Banerjee discovered this new design test with the sitelinks from Google Ads.